Retail shopping comes with the option of helping buyers first visit a website, browse through the available product categories, analyze the choices at hand and keep them in a basket to buy. But rather than placing an online order, shoppers can find and visit a retail store nearby and complete the transaction as they have been doing for years. Which means, there is no need to buy without actually seeing the product and getting a true feel of it. This way, buyers may lose some of the convenience that online shopping brings but will avoid the inconvenience that come in the wake of wrong product delivery.
It’s true that shopping from the web saves a lot of time as the delivery is done at the doorstep of buyers, but what about products not meeting the specifications and more importantly, the expectations of buyers? Similarly, what about the mismatch between the