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Guide for Smart Online Coupon Usage

Myths About Coupons

  • A Young Trend?
    Although online shopping is commonly thought to be attractive to a relatively young target group, coupons also attract older audiences. In Germany, for example, more than half of the coupon users are aged between 25 and 44; but shoppers between the ages of 45 to 54 still account for 16%.
  • For Women Only?
    Not necessarily. In many European and Western countries women tend to use coupons more often than their male counterparts. With a 71.2% share in Sweden, a 64.3% share in France and a 62.2% share in Russia it is fair to say that women love couponing. But other markets show a significant difference – in Brazil men account for a 53.1% share, and in India, male overall coupon usage reaches 68.4%.

Although the percentages vary among different purchasing categories, most clich├ęs are confirmed – men mainly search for coupons to be used …

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