Posted in Shopping
Myths About Coupons
- A Young Trend?
Although online shopping is commonly thought to be attractive to a relatively young target group, coupons also attract older audiences. In Germany, for example, more than half of the coupon users are aged between 25 and 44; but shoppers between the ages of 45 to 54 still account for 16%.
- For Women Only?
Not necessarily. In many European and Western countries women tend to use coupons more often than their male counterparts. With a 71.2% share in Sweden, a 64.3% share in France and a 62.2% share in Russia it is fair to say that women love couponing. But other markets show a significant difference – in Brazil men account for a 53.1% share, and in India, male overall coupon usage reaches 68.4%.
Although the percentages vary among different purchasing categories, most clichés are confirmed – men mainly search for coupons to be used …